There’s a marketing concept called "Lovemarks," created by Kevin Roberts, which refers to a brand that has created a strong emotional connection with consumers. In this way, my naming and everything I do as a business represent my mission to help you build a beloved club that your dream members will want to join.

The Clubmark is completely inspired by vintage social and sports clubs, both in style and meaning. Since the bygone decades, people have always joined groups to shape their identities and form bonds for survival. We all have the human need to belong to a community that represents us and that makes us feel included.